LURA Mallorca is a conscious food project in Palma created by Alicia and Victoria, rooted in the idea that personal health and planetary sustainability belong together. The name LURA means “Earth” (from Iberian), reflecting a clear mission: to care for the land through everyday choices and to make it easier for the local community to do the same.
Shared through their Instagram presence, LURA is best known as a bulk-focused organic shop (“tienda a granel”) and a small, values-led space where ecological and local products take priority. Their selection is guided by agroecology, permaculture, and regenerative agriculture principles—approaches that emphasize soil health, biodiversity, seasonality, and responsible production. These are not just ideas on the shelf: LURA also connects these values to an organic garden practice, reinforcing the link between how food is grown and how it nourishes.
What you’ll find
- Organic and local groceries chosen with a sustainability-first lens
- Bulk buying options to help reduce unnecessary packaging
- Seasonal orientation—with an emphasis on ingredients aligned with nature’s cycles
For conscious residents, travelers staying in Palma, and anyone building healthier routines, LURA offers a grounded alternative to conventional shopping: thoughtful sourcing, a smaller footprint, and a community-minded approach to “food as daily practice.” Because availability and updates are often shared via Instagram, it’s worth checking the latest posts before visiting for current product highlights and shop news.
